CELEBRITY PARTY AT PALACE OF VERSAILLES TO CELEBRATE 300th ANNIVERSARY FOR GLOBAL COGNAC HOUSE
LMCN is very honored to have been invited to the 300th anniversary of Martell , one of the oldest cognac houses.
Martell Cognac celebrates landmark anniversary at a party attended by Diane Kruger, Karen Mok, Naomie Harris and other famous faces at the iconic venue.
Martell, the oldest of the great cognac Houses, will mark its landmark 300th anniversary with a glittering celebration at the historic Palace of Versailles in France.
300 VIP guests from more than 15 countries will attend the spectacular evening, including Martell’s Ambassador and Guest of Honour at the event, the internationally-acclaimed actress Diane Kruger. Other guests include Antoine Firino Martell, one of the living descendants of the brand’s Founder, Jean Martell; as well as the Hong Kong actress and singer-songwriter Karen Mok; actress and Bond girl Naomie Harris and other celebrities.
After a private tour of the Palace, guests will experience an exclusive fly past over Versailles by the Patrouille de France – a first for an event of this kind. Guests will then attend an exclusive preview of an experiential exhibition representing each stage of Martell’s unique cognac expertise. The exhibition transforms 300 years of cognac into what is described as ‘an immersive journey’, to allow guests to discover the craftsmanship of the Martell House for themselves. Each aspect of the process is brought to life through individual ateliers, featuring the Borderies vineyards, unique distillation process, ageing of eaux-de-vie and expert blending.
After tasting cocktails created especially for the House’s Tricentenaire, all 300 guests will take their seats for a fully-immersive gastronomic experience created exclusively by the world-renowned, innovative French chef, Paul Pairet.
The menu for the evening is designed by Pairet around Jean Martell’s original journey to Cognac, which features a true feast for the senses; as each course is served, vast screens surrounding the venue will show corresponding visuals and specific sounds and smells relating to each course. The dining experience will begin with a ‘DIY’ Lobster Roll, followed by ‘Tea-Weed’ Oyster & Scallop Melba with Lemon Sea Sorbet served to the sound of waves and seagulls, with the smell of the ocean surrounding guests to evoke thoughts of Jean Martell’s original journey to France from Jersey. Some of the other seven unique courses include Truffle Burnt Soup Bread and Teriyaki Lacquered Beef with Western Congee perfectly matched with the House’s cognacs. All 300 guests get to sample Martell’s rare new blend Martell Premier Voyage at the end of the meal, served with a Lemon & Lemon Tart surrounded with orange fragrances.
After live tweeting more than 300 birthday wishes to Martell, guests will see a dramatic fireworks display over Versailles before dancing into the night to a DJ set.
To celebrate 300 years of history with an innovative and interactive touch, guests will experience the whole evening – from their arrival to the DJ set – through a cutting edge dedicated smartphone application, pushing exclusive and live content to guests throughout the night.
Diane Kruger commented: “On the night the modern spirit of French Art de Vivre is being brought to life to celebrate Martell Cognac’s 300th anniversary. It’s not often that you get to attend such a spectacular event at such an iconic location and it will be a privilege to be a part of the celebrations. The Palace of Versailles – considered by many to be the ‘birthplace’ of Art de Vivre – provides a spectacular setting to celebrate 300 years of Martell and I hope all the guests get to discover a little bit of the French way of living for themselves on the evening.”
Philippe Guettat, CEO and Chairman of Martell, added: “The event will all be about celebrating the momentous anniversary of the Martell House and looking forward to the next 300 years. This has been an exceptional opportunity for us to gather guests from so many countries at the iconic Palace of Versailles to celebrate the Martell House’s 300 year history. This is surely a pinnacle moment for the House and we hope to keep building on our success as we look forward to Martell’s future.”
8.00 : Press Conference
18.45 : Private tour of Versailles
19.45 : Patrouille de France display
20.05 : Red carpet arrivals followed by cocktails in the Orangerie
20.45 : Philippe and Diane welcome speech
21.00 : Everyone seated for dinner by Paul Pairet
23.30 : End of dinner, fireworks display
23.45 : Live performance by French recording artist Hollysiz
00.30 : DJ to end
02.00 : Event ends
Martell’s heritage dates back to the 18th Century, when Jean Martell, a native of Jersey founded the company in 1715, making Martell the oldest of the great cognac houses. Since 1715 Martell has produced, exported and marketed cognacs whose quality is recognised worldwide. The hallmark of the house of Martell can be summarised in three key terms: elegance, complexity and balance. Martell Cognac was founded at the height of the French Art de Vivre movement; a period of time in which gastronomy, tasting and craftsmanship were all celebrated and enjoyed with style. As such, these became the three pillars of the Martell House and are the three core areas which still remain intrinsic to Martell’s vision today. Martell’s key markets include Asia (China, Duty Free, Malaysia, Vietnam, Singapore, Taiwan) United Kingdom, United States, Mexico, and Russia. The vast portfolio of cognacs include VS, Caractère, Distinction,VSOP, Noblige, Cordon Bleu, XO, Chanteloup Perspective, Creation Grand Extra, Cohiba and L’Or de Jean Martell.
MARTELL: A PATRON OF VERSAILLES
Since 2007, the Martell House has been a patron of the Château de Versailles, the cradle of French craftsmanship and epitome of French Art de Vivre, a way of living that was fully developed by Louis XIV. Martell has and continues to support with vital restoration projects within the Palace including the restoration of the painted decor of The Queen’s Grand Couvert Antechamber in 2009; the restoration of The Salon de l’Abondance in 2012; and most recently the restoration of The Antichambre du Roi – a room dedicated to the King’s Suppers – in 2014. With this patronage, Martell has played an active role in preserving one of the world’s unique architectural treasures ensuring French Art de Vivre lives on and is able to be experienced by generations to come.
MARTELL TRICENTENAIRE COCKTAILS
Martell, in collaboration with Thierry Hernandez (head barman of the Plaza Athenee in Paris), have created three, distinct new cocktails specifically for their Tricentenaire to pay tribute to the key founders of Martell. They are: The Adventurer (A tribute to Jean Martell), which combines Martell Noblige with peach cream, black grape juice and champagne*; The Audacious (A tribute to Rachel Lallemand Martell), which includes Martell VS, blackberry liqueur, lime juice, and champagne*; The Independent (A tribute to Frederic Martell, their son), combining Martell Cognac VSOP with Lillet white wine, red fruit juice, cedar extract and champagne*.
*Perrier Jouët Grand Brut or Mumm Cordon Rouge.
Born and trained in France, Chef Paul Pairet runs two restaurants of widely different natures in Shanghai. A popular French modern eatery “Mr & Mrs Bund”, and an avant-garde, experimental restaurant “Ultraviolet”. Pairet first came of notice at Paris’s Cafe Mosaic, where the influences of his international career – by that point, Hong Kong, Sydney, and Jakarta – began to crystallize into a French-but-not-French style all his own. Critics talked of Mosaic and of Alain Ducasse’s Spoon in equal terms. In fact, Pairet’s cooking at Mosaic made such an impression on Ducasse that it was the master chef himself who subsequently plucked Pairet out and arranged his next move: Istanbul. Pairet then took his talents to the Ritz-Carlton’s Cam, where he turned the hotel outfit into the city’s first cutting-edge restaurant. He was to repeat the task in Shanghai. Pairet came to the city in 2005 to open Jade on 36, the flagship restaurant of the Shangri-La Hotel Pudong. Under his guidance and in only three years, he staked out an international reputation for his “highly personal and completely original cuisine: often exaggerated, highly technical plays on texture, temperature, and preconceived expectations”.
Official hashtag: #Martell300