KARL LAGERFELD AND MATTEL PARTNER TO UNVEIL ICONIC BARBIE® DOLL
Mattel Inc. and KARL LAGERFELD announced that two of the most known fashion icons have come together in a partnership to release the limited edition « Barbie Lagerfeld » doll this Fall. The doll will be released under the Barbie® Collector label ; additional doll and retail information will be available at a later date.
Barbie®, the fashion doll that started it all is teaming up with the one-and-only fashion phenomenon Lagerfeld. Taking inspiration from the designer’s signature style, the doll will be dressed in the designer’s likeness with accents taken from the real KARL LAGERFELD line.
« Working with Karl Lagerfeld for this unique creative collaboration has been an incredible honor, » said Kim Culmone, Vice President Global Barbie Product Design. « It’s not every day that Barbie dresses like the world’s most famous fashion designer. »
« Barbie Lagerfeld » captures the essence of Karl Lagerfeld’s namesake brand. Borrowing from Karl’s iconic
silhouette, the doll wears a tailored black jacket, white high-collared men’s shirt with French cuffs and black satin cravat finished off with fitted black jeans. The exclusive doll is adorned in accessories that include black fingerless gloves, sunglasses, black ankle boots and a black leather purse with silver metallic accents.
« It has been great fun for Karl and the team to dress Barbie in this iconic style » says Pier Paolo Righi CEO & President KARL LAGERFELD.
Celebrating 55 years, Barbie® doll’s famous face and head-turning style have made Barbie® more than the most popular doll in the world – today Barbie® is a worldwide fashion icon, pop culture princess and a global brand powerhouse. For more than five decades, Barbie® has inspired girls of all ages to dream, discover and celebrate their girlhood – from fashion to fantasy – all in a world where anything is possible.